1. Time for Socializing
At so many conferences and meetings, there is an overload of information without the opportunity for some downtime. In addition to little time for attendees to go back to their rooms and recharge, having some time for them to grab drinks with fellow attendees or go out and explore the area is enhances their experience by leaps and bounds. Tied in with this, pick a destination that makes it easy for people to go out and explore! They'll leave with stronger relationships and memories of a great time.
Whether it's an inspirational speaker, music act, local variety, whatever! Add something that will give your guests a chance to check-out from the agenda in front of them and gear all their attention to the stage. It's a nice way to break up a heavy session of information. Also, depending on the caliber, usually can guarantee some social content to enhance your brand awareness.
3. Innovative Activities
4. Get Attendees Involved
No one wants to feel like just another number on the attendee list. You can involve your attendees through so many ways, but one of the simplest and most impactful is recognizing them. Through showcasing work they have done, offering awards, or asking them to share experiences in presenting/speaking to their peers, you can show your appreciation as a member of the organization.
5. Don't Be Afraid To Push Some Free Publicity
EVERYONE loves free stuff. And one of the best ways to get some free publicity is by using your employees, vendors and partners as walking billboards. The key is creating tasteful and impactful materials that they actually WANT to use. Unique items like phone chargers, tote bags, planners, etc.
Kelly is a Corporate Event Planner and the Founder of 8 Stratton Events with over 10 years of experience working with innovative and iconic organizations all over the country. Kelly lives with her husband Daniel and their dog Lucy in their home in Boston.