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REI at Boston's 10k for Women 2022

Project type

Brand Activation


October 2022


Boston, MA

Experience the ultimate outdoor adventure at our REI activation during the Boston 10K for Women! Inspired by the call to embrace outdoor family moments, we've crafted an immersive environment where exploration meets product excitement. Step into the heart of our activation, the REI x Airstream display, for a camping adventure like no other. Wander our custom hiking trail, test out top-notch gear, and recharge with on-the-go samples from our Kuju coffee pop-up. Plus, capture the moment at our selfie photo booth and unwind on cozy camping furniture post-race. It's the perfect blend of excitement and relaxation, making it a must-visit destination for all runners looking to connect with the REI brand in a thrilling atmosphere.

📸: @hannahroseosofsky

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